To launch the WNBA’s 25th season, we used the phrase “count it”—something players shout when they make the impossible shot—to create a conceptual logo and two films (narrated by legendary players Lisa Leslie and Cynthia Cooper)

 We wanted to design an emblem that encapsulates the defiant spirit of the WNBA, from subverting traditional roman numerals to using the tally to count the years and cultural victories.

In addition to the logo and films, the WNBA wanted to honor the league's standout players since its creation in 1997. To commemorate this occasion, we created a set of 25 unique and individually customized jackets and patches. These custom pieces are a tribute to the remarkable athletes who have played a significant role in shaping the WNBA's impressive legacy.

The patches represented their accomplishments, personal stories, hobbies, and identities both on and off the court and the inside of every jacket featured hand-stitched names of the players along with their accomplishments.

The #W25 were honored at Game 1 of the Finals, were each member received a custom W25 varsity jacket.

To conclude the campaign, WNBA invited the public to vote for the 'Greatest WNBA Player of All Time,' a.k.a the 'GOAT.' As a tribute to this exceptional player, we designed and produced a unique trophy to honor Diana Taurasi.