YOU'RE GONNA NEED MORE TIDE 
Since the launch of regular Tide PODS, machines have gotten larger, synthetics have made clothes harder to clean, and if you’ve scrolled TikTok lately, everyday messes have become larger than life.

So, Tide created POWER PODS with 85% more Tide. Why? Cause…
YOU'RE GONNA NEED MORE TIDE

CANNES LIONS
Gold - Social (Brand Storytelling)
Gold - Social (Consumer Goods)
Silver - Social (Use of Humour)
Bronze - Social
Finalist - Social (User-Generated Content)

D&AD
Graphite - Film
Shortlist Editing

ONE SHOW
Gold - Film & Video
Gold - Social Media
Bronze - Social Media
Bronze - Creative Use of Technology
Merit - Cultural Driver

EFFIE
Silver - Brand Content & Entertainment
Bronze - Household Supplies
Bronze - Social Media - Products

With the help of Kumail Nanjiani and VFX trickery, we “Forrest Gumped” him into iconic viral messes,
showing why everyone’s gonna need more Tide.